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Marisco Secos Long Cheong Hong

Marisco Secos Long Cheong Hong

Regular Business Hours:

10:00:00

-

20:00:00

About the Brand | Key Features

Founded in 1999, Marisco Secos Long Cheong Hong has grown from a small shark fin processing shop into a well-known supplier of dried seafood in Chinese mainland and Macao. The company operates a professional wholesale department and a modern processing facility, supplying quality dried seafood products to large integrated resorts, high-end Chinese restaurants, and more than 100 food and beverage businesses. It remains committed to the principle of “genuine products, fair value, and customer-focused.” Each year, the brand conducts on-site visits to suppliers around the world, and all products undergo strict selection and testing. In 2019, it obtained HACCP certification from the Hong Kong Quality Assurance Agency.
Its core portfolio includes traditional betrothal gift sets, Chinese New Year gift boxes, ready-to-eat products under its in-house “Crown” brand, and festive hampers featuring premium ingredients such as abalone, sea cucumber, shark fin, fish maw, cordyceps, and other prized delicacies. In addition to traditional dried seafood, the company also provides professional wedding gift services, offering premium dried seafood hampers and purchasing advice for customers preparing wedding banquets. With a dedicated after-sales team, it also pioneered a dedicated dried seafood delivery service in Macao to ensure timely delivery. Supported by its own processing facility, direct global sourcing, batch testing, and HACCP certification, the brand ensures genuine value and consistent quality.
Building on its shark fin processing heritage, Marisco Secos Long Cheong Hong has evolved from a traditional dried seafood retailer into a specialist in premium dried seafood and gift sets. Over the past 27 years, the brand has combined tradition with innovation, becoming a trusted partner through stable sourcing, rigorous certification, and thoughtful delivery service. Whether for bulk purchases by Chinese restaurants or wedding gift hampers, Marisco Secos Long Cheong Hong continues to preserve every precious flavor with its commitment to genuine products and fair value.

Brand Story

龍昌行:一間海味老字號的新派管理學

 

廣東諸泊口,最是澳門雄。咸淡水在此交匯,滋養出豐饒的海產,也讓這座城與海洋的饋贈結下了不解之緣。海味加工出口,曾是澳門出口產值的桂冠,至今仍是大灣區食品貿易文化遺產中不可替代的一脈。而在這一脈中,龍昌行像一枚溫潤的寶玉,既沉澱著時光的印記,又在新時代的光線下折射出別樣的光澤。

 

一個名字,兩代人的錨點

 

龍昌行,這個名字本身就是一部微縮的家史。“龍,是因為我父親屬龍;昌,做傳統生意,這個字意頭好;行,因為我們起家在十月初五街,附近做批發的都叫‘行’。”第二代掌舵人李嘉浩這樣拆解這三個字。平實的字眼,藏著老一輩對生意最樸素也最虔誠的期許——好生意,好前程。

 

龍昌行始於1999年。那是澳門海味批發的黃金年代,父親每日與鮑參翅肚打交道,浸發、加工,再將它們送往澳門各大餐廳酒樓的廚房。李嘉浩遠赴海外求學,歸來時卻發現龍昌行站在一個微妙的十字路口——上一輩結緣的餐廳負責人漸漸退休,有些老字號結業或易手,單純依靠加工批發的日子已難以為繼。2015年,他正式接手家族生意,面對的考題是:如何讓一間傳統海味行,在新時代裡活下去,並且活得更好?他的答案很清晰:轉型。

 

給老味道換一身新裝

 

李嘉浩從小對設計有興趣。接手後,他做的第一件事就是給產品“換衣裳”。傳統海味鋪的玻璃罐裡,鮑魚海參靜靜躺著,瓶身上手寫著令人望而卻步的價格。年輕人路過,連推門進來的勇氣都沒有。

 

“其實很簡單。將產品包裝成一盒,標明價錢,客人就知道要付多少錢。”他將散裝的海味變成體面的禮盒,推出嫁囍套裝、節慶福袋,讓古老的饋贈傳統變得清晰可親。

 

品牌推廣上,他利用社交媒體、內地電商等平台,讓海味不再是“老一輩才懂的事”。皇朝旗艦店雖不在遊客區,卻有客人按圖索驥專程尋來;上葡京店內,香港與內地遊客更是絡繹不絕。

 

雙軌並行,在傳承中裂變

 

李嘉浩為龍昌行鋪設了一條“雙軌制”道路:

 

一軌向上,深耕高端。他瞄準澳門蓬勃的綜合旅遊休閒企業市場,帶著產品參加配對會,一家家叩開大門。品質是最好的敲門磚。如今,龍昌行已與超過一百間餐飲酒店等知名企業合作,並自設的加工包裝廠房裡,自動化生產線與鎖鮮技術確保品質穩定,冷鏈物流則將新鮮直達客戶。此外,還提供聯合菜品研發、食材規格定制等專屬服務。

 

一軌向下,普惠大眾。他深知,要讓海味走出中老年人的廚房,必須讓它變“輕”。投資創制澳門製造的“皇冠牌”罐裝鮑魚,讓不諳廚藝的年輕人也能輕鬆品嚐;茶包、即食產品、湯包、發酵食品相繼推出,海味從宴客大菜變成日常養生的小確幸;產品線日漸豐富:過大禮套餐瞄準婚嫁市場,保健系列面向兒童、女士、長者與坐月人群。李嘉浩說,“守業最深體會是,做生意腦筋要不停轉,否則很快被淘汰。”

 

生意之外,更大的錨

 

比商業版圖更讓李嘉浩在意的,是龍昌行在這座城市裡留下的溫度。他帶領企業考取了HACCP食品安全系統認證,致力於提供高品質且安全的食品給客戶,但他更願意提及的,是那些與數字無關的事:訂制平安袋裝蝦米派給老人院的公益活動,以及那句樸素的理念——“取諸社會,用諸社會”。

 

近年消費模式劇變,海味作為非必需品首當其衝。李嘉浩沒有坐等,而是更快地推動轉型:即食化、養生化、手信化,將送禮產品變成日常消費品,讓遊客輕鬆帶走一份澳門味道。還有推出各類套餐與特價優惠等,每一步都是應變,背後是對市場的敏銳感知。他甚至已將目光投向海外,計劃將生意拓展至美國、加拿大唐人街等華人市場。

 

從十月初五街的批發行,到皇朝與上葡京的雙店格局;從散裝玻璃罐裡的矜貴珍饈,到年輕人家中即開即食的養生零嘴——龍昌行的故事,是澳門海味業變遷的縮影,也是一個關於傳承與創新的生動注腳。

Featured Products
Expertinctive Shop Services
The shop offers the following services
  • Gift Wrapping / Gift Box
  • Greeting Card Writing
  • Accepts Multiple Payment Methods (Cash / WeChat Pay / Alipay / Bank Cards)
  • Multilingual Services
  • Postal Delivery
  • Invoice Available
  • After-Sales:Returns and Quality Issue Handling
Note: For any special needs, please consult the shop staff in advance.