The Expertinctive Shops Programme is implemented in a phased manner to establish distinctive images for districts and boost their attractiveness to local residents and tourists. In addition, Distinctive Shops will be assisted in presenting their appeal to target customer groups both on and off the Internet by means of multimedia and multi-channel promotions. Also, the Programme will, in various modes, provide Distinctive Shops with training and advice, interactive workshops and qualification examinations for enhancing management, operation, skills and so on to lay steps for their quality improvement and development.