The story of MJADE (JADE & SILVER) began with a hesitation that was often overlooked.
The brand’s founder, Nat Chow, is not only a certified gemologist across multiple jewelry categories but also holds a bachelor’s degree in sociology. Over more than a decade in the jewelry industry, she observed from a sociological perspective that many customers held back from purchasing jadeite because they lacked the necessary knowledge. They worried about buying chemically treated, dyed, or counterfeit jadeite, and felt that many jadeite designs looked outdated. This sparked an idea: could there be a brand that allows customers to confidently own a piece of fashionable jadeite that truly belongs to them? With this vision in mind, MJADE (JADE & SILVER) was born.
The letter “M” in the brand name originally stood for Macao, represented by a circular motif symbolizing “rooted in Macao, reaching out to the world.” It has since been redefined with a new interpretation: “More Than Jade.”
The world of jadeite that MJADE (JADE & SILVER) aspires to create is built on:
Blessings with Peace of Mind: Each piece of jadeite is carefully selected by certified gemologists. With professional expertise as its foundation, the brand oversees the complex process of quality control, placing true peace of mind in customers’ hands.
Seamless Styling: Guided by a design language of “practical minimalism,” MJADE (JADE & SILVER) breaks the stereotype that jadeite is outdated, making it a natural part of the wearer’s personal style.
Gift Consultant: MJADE (JADE & SILVER) is more than a place to choose jadeite; it is a dedicated “gift consultant.” By combining expert advice with refined packaging, the brand ensures that each heartfelt gesture is presented in its most fitting form.
Local Identity: MJADE (JADE & SILVER) thoughtfully incorporates Macao’s local culture into its product designs, turning local identity into a distinctive feature of the brand.
