Founded in 1983, Seng Fung Group began as Macao’s “San Ut” gold jewelry business and was later renamed Seng Fung Jewellery. Today, it is a well-known local gold and jewelry brand in Macao. Built on more than 40 years of trusted operations across three generations, the group has developed into one of the city’s representative gold and jewelry enterprises. It operates eight directly managed branches across Macao’s key commercial and residential districts, including Senado Square, Nam Van, Iao Hon, and the Cotai Strip.
The group has established a well-developed regional operating structure. It has a logistics center in Zhuhai, a pure gold product development team in Shenzhen, and a jewelry sourcing center in Hong Kong, enabling it to integrate resources from the Greater Bay Area and international supply chains while sourcing quality jewelry products from around the world. As the president organization of the Macao Goldsmiths’ Guild, Seng Fung has received a number of honors over the years, including the Certificate of Gold and Class A Certified Shops recognition, earning strong market recognition and the trust of consumers.
Beyond retail, Seng Fung has actively expanded into corporate customization and the gold gift market. Its business covers gold product development, corporate customization, gift planning, and supply chain management. Over the years, the group has maintained stable partnerships with major financial institutions in Macao, international integrated tourism and leisure enterprises, and numerous large organizations, providing professional gold and jewelry products as well as customized solutions. It has also built a comprehensive cross-border logistics and supply chain management system, with a service network covering many merchants in Macao, demonstrating strong operational capabilities and regional resource integration.
