The House of Drunken Dragon Macau is centered on the Feast of the Drunken Dragon, a national intangible cultural heritage item. Authorized by the Ou Mun Sin U Hong Chong Wui (Macao Fresh Fish Traders Association), the venue is dedicated to preserving and promoting Macao’s distinctive fishmongers’ culture. It provides an integrated service model combining intangible cultural heritage revitalization and cultural experiences. Its offerings include exhibitions of historical artifacts related to the festival, festive customs such as dragon boat head longevity rice and Canton casserole (poon choi) banquets, and immersive programs introducing industry-related knowledge. The venue also develops and sells cultural and creative merchandise inspired by intangible cultural heritage.
After receiving exclusive authorization, The House of Drunken Dragon Macau developed IP creations based on the festival and launched related cultural and creative products. Its permanent exhibitions feature historical artifacts of the Feast of the Drunken Dragon and the fishmongers’ trade, dragon dance props, video archives, and interactive displays, allowing visitors to experience the charm of traditional culture from multiple perspectives. The venue also regularly hosts educational talks, craft workshops, and festival experience activities, offering diverse learning and participation opportunities for visitors of different ages.
The House of Drunken Dragon Macau is more than an exhibition space; it is an important platform for promoting Macao’s intangible cultural heritage and fishmongers’ culture. With the Feast of the Drunken Dragon at its core, the venue uses exhibitions, activities, and educational outreach to help more people understand and value this unique cultural heritage. It will continue to deepen cultural communication through diverse approaches, strengthening its role as a promotional base for Macao’s intangible cultural heritage and ensuring that the spirit of the fishmongers’ trade is carried forward among new generations.
